Pros:- high gloss finish; it's glossy in a way that plumps the lips instead of just adding shine, and it's really gorgeous- nice color pay off; I got 06 made it and it's more sheer than it looks like in the tube (it's a really pretty berry shade rather than a vampy purple), but the pigment is definitely there and there's room for build-ability- very moisturizing; this may be a trade off for some ppl, but it's a pretty thick gloss that you can feel on your lips depending on how much you put on- efficient applicator; it's kind of a scoop shape on one side that picks up a glob of product that you can then smooth out and manipulate with the other non-scoop side. I like the control it gives me and I wouldn't mind it if more companies switched to this kind of applicator.Cons:- patchy; typical of darker lip colors, I found the one I got to be a little patchy upon application and it sometimes sunk into my lip lines. but it's not all that visible if you're more than six inches away, so I don't think it's a huge problem- not long lasting; this depends on your personal metric, but for me, I find that the color fades after a couple of hours, even when I haven't eaten or drank anything, leaving behind a bit of a balmy texture (I found that quite interesting, since with most lip products, the gloss fades first)conclusion: overall, it's very nice, and I'd likely repurchase.
